One of India’s top 10 Non-Profits, working towards eradicating preventable blindness in the country by raising funds through Individuals and corporates.
Objective
To increase the donations coming in from corporates by creating a corporate reach-out campaign on Digital, that gets the decision makers connect emotionally to the cause.
Campaign
The Campaign ‘IT TAKES TWO’ talk about the non-profit x corporate collaboration and is a double innuendo on 2% spends mandated by the GOI. Delivered through a mix of Digital tools.
