iNigeria & iKenya are official communities of Apple, developed to create a stronger connect with the market and help the people make informed purchased decisions for Apple products.
Objective
Nigeria & Kenya markets see counterfeit products in the market, leading to people purchase the wrong product, due to price gaps and end up getting a negative brand and product experience.
Campaign
The Campaign Beauty & the Beats is one of many initiatives developed by MAVIP Digital for the market, aimed at incentivizing the purchase of genuine products from genuine sources.
