A content delivery start-up, challenging the status-quo of content distribution on digital channels.
Objective
To develop the brand strategy & identity to resonate better with the services and the vision of the company, bringing in better connect & ease of concept understanding for the investors & audiences at large.
Campaign
MAVIP Digital helped decode the brand through multiple workshops, brand Key development, brand personality development, brand identity & design, all collated and compressed under the brand playbook.